Urban Milwaukee: Journal Sentinel Website Goes Generic, Replica of USA Today

Today was the D Day or make that G Day, as the Milwaukee Journal Sentinel became even less of a local paper and more like a replica of USA Today , the flagship newspaper of the Gannett/Gatehouse company that owns the Milwaukee daily.

The new Journal Sentinel website , transformed today, looks nearly identical to other newspapers owned by Gannett, like the Cincinnati Enquirer or or the .

It looks quite different than the old jsonline, which you can see the Google Wayback machine . The old site looked more editorial, while the new one has a huge ad at the top of the page that gets far more prominence than the headlines.

The new site has reduced the size of some editorial photos to less than a postage-stamp in size and has dropped the link to “Watchdog” stories in the navigation bar. But then the JS does far fewer watchdog stories than in past years.