BY MARK WILSON Fast Money
Helvetica was dreamed up as a universal typeface in 1957 and it’s still incredibly popular –you see it on everything from clever T-shirts to NYC subway signs. But there are all sorts of things Helvetica cannot do well: It can be too plain in some contexts. It can require all sorts of chopping and squeezing of its letters when scaled up. And perhaps most importantly, 61 years after Helvetica was invented, we spend much of our day on tiny screens where its cramped characters are nearly illegible.