The Guardian: Print advertising in UK national newspapers rises for first time since 2010, study finds

Mark Sweney

National newspapers in the UK are experiencing the best start to a year in almost a decade, thanks to a combination of factors including an advertiser backlash against Facebook and Google.

Print display advertising in the national newspaper market rose 1% to £153m in the first quarter of 2018, the first time there has been an increase since the last quarter of 2010. To put this in context, in the 29 quarters since the 2010 rise, more than half of national papers – 15 – have seen double-digit declines in advertising spend of up to 22%.

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