IAA: Redefining the way printed newspapers are delivered at the door

In the age of digital news where real-time notifications offer instant gratification, there still exists a faithful few, who cherish getting their current affairs from the morning newspaper. Like with most of the countries, Germany has not been an exception, where circulation of daily newspapers has fallen steadily since the advent of the internet, from having close to 28 million patrons in the early 2000s to around 20 million today.

Before the earliest forms of ecommerce were imagined, newspapers delivered to the front door were essentially the fastest delivery options that people were accustomed to, with papers coming hot off the press to the readers’ doorstep in less than a day. But now, with electrification of last-mile delivery and increased emphasis on emissions reduction, the process of newspaper delivery could do with a revamp.

Leave a Reply

Your email address will not be published. Required fields are marked *